What it does
Your first ten customers are for learning. This playbook covers winning them by hand, running the conversation so you learn more than you pitch, and using the pattern that emerges to pick the channel that matches your buyer.
What is inside
- Find your first ten. Five moves, from the target list to the booked conversation.
- Run the conversation. The three questions worth asking, with space to record what you hear.
- Pick your channel. A scoring grid across outbound, SEO, paid, partnerships, and communities.
- Build the growth loop. Turning what customers say into content, sharper messaging, and product insight.
- A 90-day plan. One focus per month, with a target you write yourself.
- An experiment log. What you tried, the channel, the result, and whether to keep it.
Who it is for
Pre-seed and seed B2B SaaS founders doing the marketing themselves, before there is a channel to optimise.