Free templates, built from client work.

The worksheets we use on real engagements, in the same form we use them. Each page tells you what is inside before you give up an email address.

Worksheet · 3 pages

The Blog Conversion Audit

Traffic climbing while signups stay flat is usually a fixable problem, and the fix is usually sitting in pages you have already published. This worksheet walks your top twenty pages…

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Framework · 3 pages

The Early-Stage SaaS Positioning Framework

Most early-stage positioning fails in the same way: the line describes what the team built. This framework works step by step from your feature list to the outcome a buyer recognises,…

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Playbook · 3 pages

The First 50 SaaS Customers Playbook

Your first ten customers are for learning. This playbook covers winning them by hand, running the conversation so you learn more than you pitch, and using the pattern that emerges to…

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