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Derive DEDERIVE DEMAND STUDIO
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SEO and content for early-stage B2B SaaS.

Derive DE is a growth partner for early-stage B2B SaaS, with SEO and content as the primary channel. It is run from Lagos for founders and marketing leads in the US, UK and Africa.

Kehinde Akindele, founder of Derive DE
Kehinde Akindele Founder. SEO and content practitioner behind every engagement.
Kehinde on LinkedIn
Top RatedUpwork status 100%Job Success Score
5+ yearsIn SEO and content
4+Industries of experience

The approach

Many early-stage SaaS teams try content, get some traffic, see no change in signups, and go back to paid ads. The usual cause is content written without a buyer or a funnel stage in mind.

Derive DE ties every page to a buyer and a funnel stage before it gets written. One practitioner plans the work and does it, with no junior pod in between.

See how the work runs →

What clients say

"He handles feedback well, always hits deadlines, and delivers great content while doing so."
Nick Olsen, Founder, Aleada Media
"Kehinde produced high quality content, would implement feedback promptly and learn from previous feedback for new material."
Praveen Dissanayake, Founder, ScaleSmart

Years spent doing the work

Before Derive DE, Kehinde spent several years writing and ranking content as a Top Rated freelancer on Upwork. That range of industries taught what makes content rank and convert, and it now feeds the SaaS focus.

HVAC and home services B2C design brands Industrial and lab equipment EV infrastructure

Verified credentials

HubSpot Inbound Marketing CertifiedHubSpot Academy · valid through Jun 2028 Verify ↗ Google Analytics CertifiedGoogle Skillshop Verify ↗

Derive Demand Studio borrows from "derived demand", the economics term. The studio is not affiliated with any similarly named agency, and most people shorten it to Derive DE.

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