Derive DE is a B2B SaaS marketing agency run like a studio, which is to say it's practitioner-led SEO and content for early-stage B2B SaaS. One person is accountable for your results. There's no pod of juniors, no queue of anonymous writers, and no strategist who wins the pitch and then disappears. The person who plans the work is the person who does the work.
The focus is narrow on purpose. Content and SEO here tie to pipeline, so you get fewer pieces, each one mapped to a buyer and a funnel stage, and each one built to rank, convert, and compound.
Years of doing the work, not just selling it
I've spent the last several years writing and ranking content as a Top Rated freelancer on Upwork, with a 100% Job Success Score across more than a dozen clients. That work covered a wide range of niches, including HVAC and home services, B2C design brands, industrial and lab equipment, and EV infrastructure. It taught me something a lot of agencies skip past: how to make content rank and convert instead of just filling an editorial calendar.
Working hands-on across that many B2B and B2C categories is what makes the SaaS focus possible now. I've seen which content structures earn rankings, which ones earn rankings and leads, and how to turn a technical product into language a buyer trusts. These days I work with founders and marketing leads across the US, UK, and Africa.
Verified credentials
These are credentials I use in client work. Each one links to its live verification page, so you can confirm it in one click. More are on the way.
The same broken pattern, over and over
I kept seeing the same story. A SaaS company with a good product and no organic engine to sell it. They had tried content, usually by hiring the cheapest writer they could find or signing with a generalist agency, publishing a handful of posts, and waiting. Nothing happened. So they decided "SEO doesn't work for us" and went back to burning cash on ads.
The problem was never effort. It was that nobody tied the content to pipeline. The writing wasn't mapped to how their buyers search, evaluate, and decide. It chased traffic when it should have been chasing intent. So it either ranked for nothing that mattered, or it ranked for things that brought in visitors who were never going to buy.
Derive DE works the other way round. Strategy comes first, every asset is built for a specific buyer at a specific stage, and success gets measured in rankings that lead to demos and pipeline. A traffic line going up while the sales team wonders where the leads are doesn't count for much. I named it Derive Demand because that's the whole job, which is deriving real, compounding demand from search.
A few things I hold to
Pipeline over vanity
Reporting ties to rankings, leads, and demos, rather than a traffic chart with no business behind it.
Senior attention, always
You work directly with the person doing the work. No hand-offs to juniors you never met.
Quick wins and compounding
Early wins in month one while the long-term organic engine builds underneath them.
Honest fit
If you're not a good fit, I'll tell you on the first call, before either of us commits.
Book a free 1-on-1 with Kehinde
Thirty minutes with me directly, and often shorter. There's no sales rep in the middle. We'll look at your current organic position and the biggest opportunities in your category. No obligation, no pitch.