Derive DE is a B2B SaaS marketing agency run like a studio — a practitioner-led SEO and content studio for early-stage B2B SaaS. That means one person is accountable for your results — not a pod of juniors, not a queue of anonymous writers, and not a strategist who pitches you and then disappears. The person who plans the work is the person who does the work.
The focus is narrow on purpose: content and SEO that tie to pipeline, not vanity traffic. Fewer pieces, each one mapped to a buyer and a funnel stage, each one built to rank, convert, and compound.
Years of doing the work — not just selling it
I've spent the last several years writing and ranking content as a Top Rated freelancer on Upwork, with a 100% Job Success Score across more than a dozen clients. That work spanned a wide range of niches — HVAC and home services, B2C design brands, industrial and lab equipment, EV infrastructure — which taught me something most agencies skip past: how to make content actually rank and convert, not just fill an editorial calendar.
Working hands-on across so many B2B and B2C categories is what makes the SaaS focus possible now. I've seen which content structures earn rankings, which ones earn rankings and leads, and how to translate a technical product into language a buyer trusts. I work with founders and marketing leads across the US, UK, and Africa.
Verified credentials
Credentials I actually apply in client work, each linked to its live verification page so you can confirm it in one click. More are on the way.
The same broken pattern, over and over
I kept seeing the same story: a SaaS company with a genuinely good product and no organic engine to sell it. They had tried content — hired the cheapest writer they could find, or signed with a generalist agency, published a handful of posts, and waited. Nothing happened. Then they concluded "SEO doesn't work for us" and went back to burning cash on ads.
The problem was never effort. It was that nobody tied the content to pipeline. The writing wasn't mapped to how their buyers actually search, evaluate, and decide. It chased traffic instead of intent. So it ranked for nothing that mattered, or ranked for things that brought visitors who'd never buy.
Derive DE is the deliberate opposite of that. Strategy comes first. Every asset is built for a specific buyer at a specific stage, and success is measured in rankings that lead to demos and pipeline — not a traffic line going up while the sales team wonders where the leads are. I named it Derive Demand because that's the whole job: derive real, compounding demand from search.
Derive DE vs
- Strategy-led — every piece mapped to a keyword, intent, and funnel stage before a word is written.
- One senior practitioner accountable — the person who plans the work does the work.
- B2B SaaS focus — no learning curve on your buyer or your category.
- Output from week one — flexible scope, no benefits, no overhead.
- Reporting tied to rankings, leads, and pipeline — never vanity traffic.
A few things I hold to
Pipeline over vanity
Reporting ties to rankings, leads, and demos — not a traffic chart with no business behind it.
Senior attention, always
You work directly with the person doing the work. No hand-offs to juniors you never met.
Quick wins and compounding
Early wins in month one while the long-term organic engine builds underneath them.
Honest fit
If you're not a good fit, I'll tell you on the first call — before either of us commits.
Book a free 1-on-1 with Kehinde
Thirty minutes one-on-one — often shorter — with me directly, not a sales rep. We'll look at your current organic position and the highest-impact opportunities in your category. No obligation, no pitch.