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SaaS SEO that ranks for the keywords your buyers convert on.

Most SaaS SEO chases high-volume terms that bring readers who never buy. We start at the bottom of the funnel, where intent is highest, and build up from there.

Where SaaS teams get stuck

Pick the one that sounds like you

What's included

Technical SEO audit and fixes

Full crawl, Core Web Vitals, schema, indexation and internal links, with issues found, fixed and shipped.

Intent-first keyword strategy

A keyword map by funnel stage, prioritised by conversion potential over raw volume.

Bottom-of-funnel page targeting

Comparison, alternative and use-case pages for the searches nearest a buying decision.

On-page optimisation

Titles, meta descriptions, headings and structure built to rank and earn the click.

Topical authority architecture

Hub-and-spoke clusters that show Google your depth in a category.

Rank and pipeline reporting

Monthly reports tied to rankings, organic signups and pipeline.

Which searches turn into pipeline

Early research · Low buying intent Typical search: "what is product-led onboarding" Page that serves it: Explainer posts
Comparing tools · Medium buying intent Typical search: "best onboarding tools for B2B SaaS" Page that serves it: Comparison and alternatives pages
Ready to choose · High buying intent Typical search: "[your competitor] alternative" Page that serves it: Alternative and use-case landing pages

How the work runs

Four stages, with what we do, what you do and what you get at each one.

Week 1

Baseline and audit

We: Pull Search Console and competitor data, score technical health, and map current rankings against intent and pipeline.

You: Share the access in the checklist below and name one point of contact.

You get: A baseline of your technical issues, keyword gaps and current pipeline from search.

Weeks 2 to 3

Keyword and cluster strategy

We: Build the keyword map and hub-and-spoke structure, starting with the fastest-converting bottom-of-funnel terms.

You: Join one call on your ICP, competitors and sales objections, then sign off the priorities.

You get: A keyword map by funnel stage and a 90-day plan.

Month 1 onward

Fix and build

We: Ship technical fixes, write and optimise priority pages, and link the cluster together as content publishes.

You: Review drafts, approve direction, and loop in a developer for fixes the CMS can't handle.

You get: Technical fixes shipped and bottom-of-funnel pages live.

Monthly

Measure and compound

We: Report on rankings, signups and pipeline, expand what converts, and refresh pages that decline.

You: Join the monthly call and confirm which leads came from search.

You get: A report tied to rankings, leads and pipeline, plus next month's plan.

What we need at kickoff

The free audit needs only your website URL and work email. Once an engagement starts, these get shared at kickoff.

Required

  • One point of contactSomeone who can review drafts and approve direction, usually a founder or marketing lead.
  • Google Search ConsoleFull-user access to see queries, indexing and technical issues.
  • Google Analytics 4Viewer access at minimum, to measure organic signups and trials.
  • CMS loginAn editor account on WordPress, Webflow or similar, to publish and fix on-page issues.
  • CRM accessRead access to HubSpot, Salesforce or similar, to tie organic leads to pipeline.

Helpful

  • Developer contactFor technical fixes outside the CMS, such as site speed or schema.
  • Your top competitorsThe tools you lose deals to, so comparison pages target the right names.

Access is requested at the lowest role that does the job and removed when the engagement ends.

Frequently asked

Movement on lower-competition, high-intent terms usually shows within 60 to 90 days, with meaningful organic signups from months 3 to 4. Bottom-of-funnel pages convert first.

Related services

Content MarketingContent mapped to pipeline Demand GenerationReaders into trials and demos Landing Pages & CROTurn the click into a signup

Related reading

SaaS SEO for Early-Stage Companies: The Complete Guide What to do, what it costs, what to skip, and how to tell whether it is working at thirty demo requests a month. 17 min read · Read → Ranking in US and UK search when your company is in Lagos The signals Google uses to decide which market a page serves, and how a Lagos team wins searches abroad. 10 min read · Read →

See where your search strategy leaks pipeline

Send your URL for a free SaaS SEO audit within 48 hours: missed high-intent keywords, quick technical wins, and where the funnel loses clicks.

Get my free audit Or book a free 30-min call →