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Notes on SaaS SEO that ties to pipeline.

Working notes from the studio: what's ranking, what's converting, and what early-stage B2B SaaS teams keep hearing that isn't true. Written by the person doing the work.

Latest notes

7 notes
Content Marketing

SaaS integration pages when you only have a few integrations

What to put on an integration page when you only have a handful of integrations, so a buyer can tell whether it will work for them. 30 Sep 2026 · 7 min readRead →
Demand Generation

Is organic working? How to decide when you only get thirty demos a month

Two quarters in, your numbers may still be too small to prove whether organic is working. These checkpoints can help you make the call. 16 Sep 2026 · 7 min readRead →
SaaS SEO

Ranking in US and UK search when your company is in Lagos

Google has never had a signal for where your company is registered. Here is what it does use, and how a Lagos team wins search results in markets it has never visited. 15 Sep 2026 · 10 min readRead →
CRO

Comparison pages when nobody has heard of you yet

Vs pages rank on searches that contain your brand name, and at Seed stage nobody is typing it. Start with the pages that carry your competitor's name, where the demand already exists. 10 Sep 2026 · 6 min readRead →
Demand Generation

Your blog gets traffic and no signups. Here is how to fix it.

Traffic climbing and signups flat is a fixable problem most of the time. An afternoon in Search Console tells you what is costing you the signups, and most of the repairs take about a week. 2 Sep 2026 · 8 min readRead →
SaaS SEO

How to get your SaaS mentioned by ChatGPT, Perplexity, and Google AI

Getting mentioned on other websites does about three times more for AI search visibility than backlinks. The llms.txt file everyone recommends does almost nothing. What to do instead. 19 Aug 2026 · 8 min readRead →

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