Four services, one pipeline system.

SEO and content are the primary channel. Demand generation and conversion work turn the traffic they bring into signups, trials and demos, run as one loop by one senior practitioner.

Get my free audit or book a free 30-min call →

How the four connect

1 · Rank · SaaS SEOFind and win the searches buyers make
2 · Publish · Content MarketingPublish pages that answer those searches
3 · Capture · Demand GenerationCapture readers before they leave
4 · Convert · Landing Pages & CROTurn the visit into a signup or demo

Results from step 4 feed the next round of keyword targets.

The four services

Start with one or run the whole system, depending on where your bottleneck is.

SaaS SEO

Core channel

Rankings that drive signups and demos. We target the high-intent and comparison keywords your buyers search before they evaluate tools.

Technical SEO audit and fixes

Bottom-of-funnel and comparison keyword strategy

Topical authority and hub-and-spoke structure

Start here when you have no keyword strategy built around buyer intent.

Get my free audit Explore SaaS SEO →

Pre-seed or still finding product-market fit? The free 30-minute consultation maps where search fits in your go-to-market and what to build first. Book the free call → Not sure which service comes first? Four yes-or-no questions on the home page point you to the right starting point. Take the quiz →

How an engagement runs

From the free audit to the monthly report, with what we do, what you do and what you get at each stage.

Week 1

Free audit

We: Review your organic position, top competitors and the 3 highest-return opportunities.

You: Send your URL. Nothing else is needed yet.

You get: The written audit, before you commit to anything.

Weeks 2 to 3

Kickoff and strategy sprint

We: Collect access, build the keyword map and hub-and-spoke plan, and set a 90-day calendar.

You: Share the access in the checklist, name a point of contact and join the kickoff call.

You get: A strategy and 90-day calendar built around your ICP and GTM motion.

Month 1 onward

Execution

We: Research, write, optimise and publish, with internal linking and technical SEO handled as we go.

You: Review and approve drafts.

You get: New pages live every month, with no extra tickets on your side.

Monthly

Report and refine

We: Report on rankings, leads and pipeline, and plan the next month.

You: Join the monthly call and confirm which leads came from search.

You get: A report tied to pipeline and next month's priorities.

What we need at kickoff

The free audit needs only your website URL and work email. Once an engagement starts, these get shared at kickoff.

Required

One point of contactSomeone who can review drafts and approve direction, usually a founder or marketing lead.
Google Search ConsoleFull-user access to see queries, indexing and technical issues.
Google Analytics 4Viewer access at minimum, to measure signups and trials from search.
CMS loginAn editor account on WordPress, Webflow or similar, to publish and fix pages.
CRM accessRead access to HubSpot, Salesforce or similar, to tie leads to pipeline.

Helpful

Email platform accessFor demand generation work: HubSpot, ActiveCampaign, Brevo or similar.
Developer or designer contactFor technical fixes and for building pages from a layout brief.
Customer researchSales call notes, reviews or interview recordings, in your buyers' own words.
Your top competitorsThe tools you lose deals to.

Access is requested at the lowest role that does the job and removed when the engagement ends.