Content marketing mapped to pipeline.

A system of clusters, comparison pages and use-case guides, where every piece is tied to a buyer and a funnel stage.

1Week 1

Map the category

We: Research your buyers, competitors and the questions they ask, then design the cluster architecture.

You: Share customer interviews, sales call notes or reviews, plus the content you already have.

You get: A cluster map tied to buyer intent and funnel stage.

2Weeks 2 to 3

Brief with intent

We: Write briefs that set the keyword, intent, funnel stage, internal links and conversion action.

You: Approve the 90-day calendar and flag topics that need an expert's input.

You get: A 90-day editorial calendar and the first briefs.

3Month 1 onward

Write, edit, publish

We: Draft to the brief, edit for clarity and voice, and publish on a steady cadence.

You: Review each draft and make a subject-matter expert available for short interviews.

You get: Published, internally linked pieces every month.

4Monthly

Refresh and expand

We: Track rankings and conversions, refresh what declines and expand clusters that work.

You: Join the monthly call.

You get: A monthly report and next month's calendar.

Required

• One point of contactSomeone who reviews drafts and approves direction on a steady schedule.
• CMS loginAn editor account to publish, format and internally link each piece.
• Subject-matter expertShort interviews so technical pieces are accurate and specific.
• Search Console and AnalyticsAccess to track rankings and conversions for each piece.

Helpful

• Brand voice or style guideIf you have one. If not, it gets drafted from your existing copy.
• Product demo accountSo articles show the product as it works today.
• Customer researchInterview recordings, sales call notes or reviews, in your buyers' own words.