What it does
Traffic climbing while signups stay flat is usually a fixable problem, and the fix is usually sitting in pages you have already published. This worksheet walks your top twenty pages through four questions and tells you which group each page falls into.
What is inside
- The working table. Twenty rows, one column per question, and a count of failures per page.
- What each question means. How to judge buyer intent from a query, what counts as an offer, and what a stage mismatch looks like.
- Your conversion rate. The calculation, a worked example, and published page-type benchmarks to compare against.
- Four bands. What your number means and which check to look at first.
- The fix order. Four groups with space to list your pages, plus what to expect and when.
Who it is for
Early-stage B2B SaaS teams with one marketer or none, an inherited blog, and a review coming up. You need Search Console and your analytics, and nothing else.